Monday, February 8, 2010

Democratic Campaign Institute Feb. 26-28

Democratic Campaign Institute: an intensive weekend training on best strategies, principles and skill development on how to organize a campaign and grassroots organizing. Experienced political strategists, campaign managers, and grassroots organizers will share their experience, strategies and best practices. There will be networking opportunities with Democrats from across the Commonwealth and information for Victory 2010. Folks and groups coming to present and talk include pollsters, data management gurus, grassroots organizers, fundraisers.

Check out registration options for February 26, 27 and 28th at www.massdems.org then click on the DCI logo. Mass Dems contact is Training Director, Gloribell Mota at 617-776-2676. Below is the schedule for Friday evening, Saturday and Sunday with the workshop titles for Saturday underneath the schedule - amazing offerings! Sunday's Candidate session is a must if you are thinking of running, are in the midst of a race or a have a contest coming up - nothing can be taken for granted.

SCHEDULE

Friday, February 26th

5:00-8:00 pm - Registration
6:30 pm - DCI Opening Presentation
8:00-10:00 pm - Welcome Reception

Saturday, February 27th

8:00-9:00 am - Breakfast and Registration
9:00-10:00 am - Open Plenary session
10:15-12:15 pm - Track Sessions
12:15-1:00 pm - Lunch
1:00-3:00 pm - Track Sessions
3:15-5:15 pm - Track Sessions
5:30-6:00 pm - Closing Plenary
6:30-8:30 pm - Networking Reception

Sunday, February 28th

8:00-9:00 am - Registration
9:00-12:00 pm - Prospective Candidate Session


Organizing a Campaign Track

9-10:00am: Open Plenary
Winning Campaigns, Part I-Core Principles of Campaigning

10:15-12:15pm:
Winning Campaigns, Part II-Planning your Campaign-Roles and Structure, Vision, Goals, Strategy and Tactics

12:15-1:00pm: Lunch
Participants should select topic based on their area of interest

1:00pm-3:00pm:
Topic: Developing an Effective Field Plan- Voter Contact, GOTV, Field Structure, Volunteer management, recruitment and retention; List management

Topic:
Developing an Effective Message and Media Relations-Forming your message, identifying your target audience, strategy, tactics and media relations.

3:15pm-5:15pm:
Topic: Netroots, New Media and Campaigning Online

Topic:
Fundraising and Budgeting

5:30pm-6pm Closing Track
Assessing Campaigns-Defining features of Winning--and Losing--Campaigns


Grassroots Organizing Track

9-10:00am: Open Plenary
The Power of Grassroots Organizing-How Organizing from the Bottom Up is Creating Change

Participants should select a topic based on their area of interest

10:15-12:15pm: Session 1
Topic: The Essentials of Fundraising, Events and Being in Compliance

Topic:
Strengthening your Democratic Town Committee

12:15-1:00pm: Lunch

1:00pm-3:00pm: Session II
Topic: Running an Effective Campaign-Strategies, Tactics and Using New Media

Topic:
Volunteer Management-Building, Developing and Retaining your Volunteers

3:15pm-5:15pm: Session III
Topic: Volunteer Management-Building, Developing and Retaining your Volunteers

Topic:
Data Management: Best Practices, Tools and Examples

5:30pm-6:00pm: Closing Plenary


Spanish Language Grassroots & Electoral Organizing Track- Organizando La Base y la Campaña Electoral:

9:00 - 10:00am Plenaria de Apertura –
Presentation on the state of Latinos in Massachusetts- Presentación sobre el estado de los Latinos en Massachusetts

10:15-12:15pm- Sesión 1
Taller: Los Elementos Esenciales para Desarrollar una Campaña Enfocada en Asuntos de Interés/The Essential Elements of Developing an Issue Campaign

Taller:
Los Elementos Esenciales para Desarrollar una Campaña Electoral/The Essential Elements of Developing an Electoral Campaign

12:15-1:00pm-Almuerzo-Lunch

1:00-3:00pm- Sesión 2
Taller: Cómo Desarrollar una Campaña Efectiva de Base Comunitaria Enfocada en Asuntos de Interés-How to Develop an Effective Issue Based Campaign

Taller:
Cómo Desarrollar un Plan Efectivo para el Campo de la Campaña Electoral-How to Develop an Effective Field Campaign

3:15-5:15pm –Sesión 3
Taller: Recaudación de Fondos para Principiantes/Fundraising 101

Taller:
Cómo Reclutar, Desarrollar y Mantener a sus Voluntarios/Volunteer Management, Recruitment and Retention

5:30-6:00pm- Plenaria de Clausura: Podemos Hacer una Diferencia en el 2010/Making a Difference in 2010